A Taste of Nostalgia, Community, and Local Flavors
Broadway, Virginia, a charming town nestled in the Shenandoah Valley, is known for its scenic beauty and close-knit community. Amidst this picturesque landscape, you'll find a hidden gem that captures the essence of small-town living: J and B Country Store. With its old-world charm, friendly atmosphere, and a wide array of local delights, this store has become a beloved fixture in the heart of Broadway.

A Glimpse into History
J and B Country Store has a rich history that dates the original building back to the late 1800's.  It started as a humble Ben Franklin general store, providing locals with essential goods and supplies. Over the years, it has transformed into a multi-faceted establishment that combines the essence of a traditional general store with the convenience of modern offerings.

A Community Hub
What truly sets J and B Country Store apart is its role as a community hub. It's more than just a place to pick up groceries or supplies; it's a place where people gather to catch up with neighbors, share stories, and build a sense of belonging. The friendly staff and welcoming atmosphere make everyone feel like they're part of the family.

Local Flavors Galore
J and B Country Store is the ultimate destination for those seeking a taste of authentic, locally-sourced goodness. From fresh produce to homemade jams and jellies, you'll find an array of products that highlight the rich agricultural heritage of the Shenandoah Valley. The store proudly supports local farmers and artisans, showcasing their products on the shelves.
If you're a food enthusiast, the store's selection of Virginia’s best – from artisan cheeses to handcrafted snacks - will leave you spoiled for choice. It's the perfect place to assemble a picnic basket filled with the best of local flavors.

Deli Delights
One of the highlights of J and B Country Store is its deli, where you can experience mouthwatering, made-to-order sandwiches. They use fresh, local ingredients to create a wide variety of options to suit every palate. Whether you're a fan of classic ham and cheese or prefer a gourmet turkey and cranberry wrap, the deli will satisfy your cravings.

Nostalgia and More
Wandering through the store feels like stepping back in time. You'll find vintage candy, classic sodas, and an assortment of nostalgic items that transport you to simpler days. The shelves are lined with unique gifts, crafts, and antiques, making it the perfect place to find that one-of-a-kind souvenir.

Events and Gatherings
J and B Country Store goes beyond retail by hosting events and gatherings throughout the year. From small community meet-ups to seasonal festivals, they offer opportunities for people to come together and celebrate their local heritage. The store's large “street porch,” often filled with rocking chairs, serves as an ideal spot for relaxation and community chatter.

Supporting Local Traditions
In addition to being a source of local goods and a hub for social gatherings, J and B Country Store actively supports and promotes local traditions. They celebrate the area's agricultural heritage through annual events like cider-making festivals, pumpkin-picking contests, and more.

Conclusion
J and B Country Store is more than a place to shop; it's a testament to the enduring spirit of community and the beauty of local traditions. As you explore Broadway, Virginia, make sure to visit this quaint gem that perfectly encapsulates the heart and soul of this charming town. J and B Country Store is a testament to the enduring spirit of community and the beauty of local traditions. It's a reminder that the best things in life often come from the simplicity of a close-knit community and the preservation of age-old traditions.

(reprinted with permission from ShenValleyNews.com October 17, 2023)